About Serge Dagher

  • Academic Level Degree Bachelor
  • Age 28 - 32 Years
  • Gender Male
  • Industry Sales and Marketing

Description

• Researching the Market for new trends regularly, as well as monitoring the competition’s activity to keep our superiority in the market. • Creating Marketing and Strategy Campaigns throughout the year that include (ATL/BTL/TTL activities). • Analyzing Marketing Campaigns achievements and translating the results into well elaborated Reports. • Supervising implementations in the market as well as advertising campaigns to maintain brand image and consistency. • Meeting with clients regarding yearly contracts as well as closing deals to boost either sales or displays. • Coordinating with various team members in different departments to ensure each job is rightly tailored for the handled brand. • Calculating and Managing yearly budget to invest in the right promotions and activities to boost my handled brand without going over budget without any results. • Monitoring the Sales and Merchandising team to make sure that the brand goals and standards are met throughout the market. • Organizing and implementing events such as product launches, exhibitions and others. • Forecasting yearly purchases according to sales and import targets. • Making sales target for each brand under my supervision, and distributing to each salesman according to each individual’s capacity. • Creating various reports that help monitor the brand’s performance monthly quarterly and yearly.

Education

Experience

  • 2016 - Present
    G. Vincenti & Sons

    Brand Manager \

    • Researching the Market for new trends regularly, as well as monitoring the competition’s activity to keep our superiority in the market. • Creating Marketing and Strategy Campaigns throughout the year that include (ATL/BTL/TTL activities). • Analyzing Marketing Campaigns achievements and translating the results into well elaborated Reports. • Supervising implementations in the market as well as advertising campaigns to maintain brand image and consistency. • Meeting with clients regarding yearly contracts as well as closing deals to boost either sales or displays. • Coordinating with various team members in different departments to ensure each job is rightly tailored for the handled brand. • Calculating and Managing yearly budget to invest in the right promotions and activities to boost my handled brand without going over budget without any results. • Monitoring the Sales and Merchandising team to make sure that the brand goals and standards are met throughout the market. • Organizing and implementing events such as product launches, exhibitions and others. • Forecasting yearly purchases according to sales and import targets. • Making sales target for each brand under my supervision, and distributing to each salesman according to each individual’s capacity. • Creating various reports that help monitor the brand’s performance monthly quarterly and yearly.

  • 2015 - 2016
    U-Food SAL

    Brand Manager

    • Devising Marketing plans for every brand under my supervision • Conducting market Research • Analyzing activities and sales reports to maximize brand efficiency • Creating and Surveying events • Branding U-Food products • Coordinating for new ideas regularly with the creative department • Pre Year Budget planning for every brand under my management

  • 2014 - 2015
    Metro superstore

    Marketing Coordinator

    • Developing marketing plans and strategies. • Evaluating marketing campaigns by preparing reports, collecting, analyzing sales data • Managing the production of leaflets, posters, flyers, loyalty gift catalogs etc… • Coordinating for new ideas regularly with the creative department • Organizing special events based on different themes. • Negotiating deals in terms of a loyalty program, or a special sponsorship or even a simple participation in an event. • Running Social Media promotions.

  • 2011 - 2014
    Metro superstore

    Store Assistant

    • Managed shelf stock. • Surveyed expiry dates. • Handled customer service.

Portfolio

Skills

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