About Patrick Katra

  • Academic Level Master’s Degree
  • Age 28 - 32 Years
  • Gender Male
  • Industry Sales and Marketing


Customer-centric marketing graduate, tackling problems by converting data into meaningful insights and developing actionable business plans.


  • 2022 - Present
    Publicis Groupe

    Search Engine Optimization Executive

    -Handling Technical SEO pillars -Performing Technical Audits to identify opportunities and in turn improve website indexability and speed -GTM Tagging to track key website events -Completed reports on a quarterly basis by leveraging tools such as: Google Analytics, Google Search Console and Screaming frog.

  • 2021 - 2021

    Digital Marketing Executive

    -Developed, Allocated Budgets and Launched Paid Media Campaigns on Social Channels (Facebook ads, Twitter ads, Linkedin ads) - Paid Search and Display Ads via Google Ads -Completed analytics reports using Google data studio to highlight relevant information and draw out insights on relative KPIs -Installed tags using Google tag manager to optimize website speed

  • 2019 - 2021
    Mouawad Books & Stationery

    Head Of Digital Marketing

    - Content Management for e-commerce website - Developed digital marketing strategies to improve website traffic and app downloads - Increased users by 20% and AOV by 4% on a monthly basis using both organic and paid channels - Customer support and retention via e-mail marketing campaigns - Analyzed website data and presented monthly reports to provide insights relative to business KPIs

  • 2019 - 2019

    Digital Marketing Officer

    - Content Management for e-commerce website (Shopify) - Conducted product research and updated products catalogue - Stock Keeping - Assisted in mapping of customer journey and provided after sales assistance.


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