About Patrick Katra
-
Academic Level Master’s Degree
-
Age 28 - 32 Years
-
Gender Male
-
Industry Sales and Marketing
Description
Experience
-
2022 - Present
Publicis Groupe
Search Engine Optimization Executive
-Handling Technical SEO pillars -Performing Technical Audits to identify opportunities and in turn improve website indexability and speed -GTM Tagging to track key website events -Completed reports on a quarterly basis by leveraging tools such as: Google Analytics, Google Search Console and Screaming frog.
-
2021 - 2021
Presentail
Digital Marketing Executive
-Developed, Allocated Budgets and Launched Paid Media Campaigns on Social Channels (Facebook ads, Twitter ads, Linkedin ads) - Paid Search and Display Ads via Google Ads -Completed analytics reports using Google data studio to highlight relevant information and draw out insights on relative KPIs -Installed tags using Google tag manager to optimize website speed
-
2019 - 2021
Mouawad Books & Stationery
Head Of Digital Marketing
- Content Management for e-commerce website - Developed digital marketing strategies to improve website traffic and app downloads - Increased users by 20% and AOV by 4% on a monthly basis using both organic and paid channels - Customer support and retention via e-mail marketing campaigns - Analyzed website data and presented monthly reports to provide insights relative to business KPIs
-
2019 - 2019
Shipped.io
Digital Marketing Officer
- Content Management for e-commerce website (Shopify) - Conducted product research and updated products catalogue - Stock Keeping - Assisted in mapping of customer journey and provided after sales assistance.