About Abdo Kesserwani

  • Academic Level Master’s Degree
  • Age 28 - 32 Years
  • Gender Male
  • Industry Sales and Marketing

Description

Successful marketing manager with proved accomplishments in driving market growth. Articulate leader with an engaging personality and an enabler of high performance. Skilled in creating advanced marketing plans that answer the market needs. An expert in content, brand, social media, digital, event (sports and culture) and experiential marketing. Gaining fast experience in the Mobile Virtual Network Operator’s (MVNOs) world through Red Bull MOBILE. Co-Founder of Sarfee Inc. A budget tracking solution catered for the Middle East region. My top five strengths as per Strengths Finder by Gallup are: Strategic Context Learner Analytical Intellection

Education

Experience

  • 2020 - Present
    Red Bull MOBILE

    Head of Marketing

    Responsible for managing & coordinating all marketing and branding activities around Red Bull MOBILE in a country. The goal is to harmonize all interests between the mobile operator, the local Red Bull organization and Red Bull MOBILE in order to maximize the mobile revenue in each country operation by building and strengthening Red Bull brand assets in the mobile industry. Key Responsibility: • Developed marketing & communication plans in harmony with the mobile operator and the local Red Bull organization. • Implemented and execute all agreed marketing and communication activities incl. handling and surveillance of quality and timings of all production jobs with agencies. • Prepared market analysis/competition analysis, develop product adaptations/promotions on basis of market analysis. • Managed all distribution channels and cooperation with 3rd parties. SPoC to Customer Service and opinion leaders. • Planed and supervised all communication budgets as well as KPI of mobile operations. (Financial /Overview / Budgeting)

  • 2017 - 2020
    Red Bull

    Marketing Manager

    Responsible for the can and the media business. Turning brand lovers into can lovers, ensuring that Red Bull is the consumer’s first choice of energy drink. Understanding the local consumer, taking full ownership of the business strategy and values, and developing the country marketing plan. Setting short & mid-term objectives achieving a desirable and relevant brand image, ensuring awareness and viewership of Red Bull TV, increasing product understanding and trust, and overall brand value. Key Responsibilities: • Ensured premium brand execution and appeal. • Compiled product, market and customer data to forecast accurate sales and profit projections. • Capitalized on industry and marketplace trends to strategize solutions and enhance business operations. • Enabled a lean organization set-up. • Delivered successful Marketing plans. • Secured and hosted the biggest events in Lebanon across 2 years. Red Bull Cliff Diving and Red Bull Car Park Drift World Final. • Increased key brand and consumer indicators by 20% across 2 years. • Increased sales and consumption penetration by 30%. • Established Red Bull as a role model amongst the youth. With a 40% in penetration amongst Gen Z. • Increased budget efficiencies by 40%

  • 2017 - 2017
    Red Bull

    National Field Marketing Manager UAE

    Responsible for ensuring an effective top-down bottom-up flow between the national and field team establishing a local face of our global brand that is both appealing and relevant to the consumer, which grew brand value and the Red Bull business. Key Responsibilities: • Built the right structure to answer the market needs, geographically. • Established key focus on Gen Z and increased awareness by 30% amongst them. • Managed a 2-million-euro budget with increased efficiencies. • Managed a team of 2 full time employees and 20 college student ambassadors. • Increased consumption by 15% across all field marketing activities

Skills

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